sip sip profit model

Working it out…

Where the money goes

Profit at every level of reach

With promotionsWithout promotions

Scenarios side by side

ScenarioBuyersCups soldCups turned awayTakingsPromotionsProfitKids' market
When demand is bigger than the kitchen or counter can handle, extra buyers add no cups. The cups you can make go more and more to discounted pre-orders, and prizes keep growing, so profit per cup falls. Raise "Kitchen can make" and "Serving points" to see the big scenarios pay.

What to buy for this scenario

Cost per cup from the plan: Brown Sugar N$16.11, Strawberry N$14.03, Ceremonial Matcha N$53.10 (1.5 g ceremonial, honey-glazed pearls). Fixed costs N$2,400. 4% of cups wasted. Walk-ups get N$5 off a second cup in the same order. Golden pearls and the 3-friend reward make the cheapest drink in an order free; stickers give the next classic drink free (80% redeemed). Class race: 5 drinks at cost; tastings: 100 sip cups at N$2. Counter capacity covers walk-ups only; pre-orders are pre-made and handed out at a separate table but count against the kitchen.